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Member news

CENTRAL AMERICA

TOP TRUCK Launches in Venezuela

Data, Standards, and Professionalism in Fleet Maintenance

The year 2025 marks a significant milestone for the heavy-duty vehicle service sector across Central America, Colombia, Ecuador, and Venezuela, with the official launch of TOP TRUCK in the region. Spearheaded by GROUPAUTO CA–COL–ECU–VZL, this initiative sets a new benchmark in the professionalization of fleet maintenance, establishing unified standards for quality, technical capability, and operational efficiency.

The launch was officially celebrated on 24 September in Maracaibo, Venezuela, with the opening of Dina Diesel—the first TOP TRUCK-certified workshop in the region. More than just a ceremonial inauguration, this event marked the beginning of a broader regional network dedicated to raising competitiveness through standardized processes, continuous training, and data-driven service management.

Four Strategic Pillars for a Modern Fleet Service Network

The TOP TRUCK model is built on four key pillars that define its value proposition:

Training: Continuous development of both technical and management capabilities.
Information: Leveraging data to drive performance and operational decisions.
Image: Promoting a strong, consistent brand identity that conveys trust and professionalism.
Customers: Deepening loyalty and positioning workshops as strategic partners for fleet clients.

A Human Approach to Technology

With an active 2025 expansion agenda underway, the launch is supported by a bold communications strategy that emphasizes "humanizing technology." By aligning workshops, distributors, and supplier partners under a shared vision, the TOP TRUCK network aims to transform every member workshop into a regional reference point for efficiency, profitability, and professional fleet service.

The inauguration of TOP TRUCK Dina Diesel Maracaibo is just the beginning of a new era of innovation, collaboration, and excellence across the heavy-duty service landscape in Latin America.

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