GROUPAUTO Italy has launched PuntoPRO Premium, a new line of workshops designed to offer a higher standard of service and a fresh approach compared with traditional PuntoPRO garages.
PuntoPRO Premium targets medium- to high-quality multi-service workshops seeking to
strengthen their position in the independent repair market. The initiative combines a complete rebranding, both inside and outside the workshop, with a modern, attractive, and easily recognizable brand identity. Illuminated signage, service panels, and a full workshop restyling contribute to creating the distinctive PuntoPRO Premium image.
The concept goes beyond aesthetics, focusing equally on enhanced services and operational excellence. Each workshop receives support from a dedicated consultant, guiding them through the restyling process and helping activate the services best suited to their specific needs.
PuntoPRO Premium workshops benefit from a wide range of digital and management tools. In addition to the ProMEK management system, which has long served the mechatronics sector, workshops gain access to advanced digital solutions, including next-generation e-commerce platforms, technical support, and tailored training services.
Training extends beyond technical skills. Workshops can access the G-Academy training platform, technical courses offered to all PuntoPRO members, as well as management, digital, and administrative programs, ensuring comprehensive development across all aspects of the business.
Digital transformation is also a key pillar. Through the INofficina.it platform, developed by GROUPAUTO Italy, workshops benefit from streamlined online booking and receive a one-year activation of the basic digital package. This package includes professional photography, which enhances their presence on a new website and across social media channels, strengthening customer engagement and visibility.
