Online Auto Parts Traffic Declines Across Europe

Europe’s online auto parts market lost momentum in 2025, with B2C e-commerce traffic down 6.4% across 23 countries, according to the AA-Stars 2026 study by Speed4Trade. Most markets declined, though Sweden, Greece, Switzerland, and France posted modest growth. Poland recorded the sharpest drop. The European top three remains unchanged: Halfords leads, followed by Oscaro and Autodoc Germany. Autodoc continues expanding its footprint, adding multiple national sites and shifting toward marketplace models. In France, Oscaro retains the top spot ahead of Norauto and Autodoc, even as the number of online shops grows.